Maia Kapahi – Design portfolio

UX designer and product manager helping organizations define, design and optimize their applications

Maia Kapahi – Design portfolio

International Women’s Media Foundation App

I assisted IWMF in developing a very much needed security tool for journalists working in potentially dangerous conditions worldwide. This app, now named Reporta, lets users implement their security protocols with a touch of a button. The app came to fruition through generous supporters including The Howard G. Buffet Foundation and is now available for download for Android and iPhone in six languages.

Below I have documented my role and process for the development of the user experience for the app.

DEFINING USER GROUPS AND PERSONAS

Using research conducted by IWMF, I defined user groups and created personas. I designed the persona cards shown below.

CREATING A SITE MAP

Using our initial research I helped to define the app architecture and create the “site map” for the app shown below.

DEFINING USER FLOWS/USER SCENARIOS

I then documented the user flows for the key functionalities. Shown below is the “Check In” user flow.

DEVELOPING ITERATIVE PROTOTYPES

Next, I developed a functional prototype in Axure.

INSIGHTS

I loved working on this rewarding project. I’m passionate about harnessing technology to create products that can be used to help and save lives.

Things that were great about this project:

  1. Working with the team at IWMF who were very knowledgeable about their users and could tap their membership base directly for knowledge and experience.

  2. Working on a project and with a team who respected the UX process and were willing to invest the time in the process.

Things I would change:

The project would have benefited from allowing the UX team to work directly with the users (as opposed to through a third party) for the initial research on user needs and profiles and throughout the design and development process.

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